Rakuten Affiliate Marketing: The Hidden Gem You NEED to Know About (2024)

If you’re searching for the full guide of Rakuten Affiliate Marketing then your search ends here. Affiliate marketing has grown significantly in recent years, with more businesses and marketers leveraging this powerful strategy to drive sales and revenue. While many are familiar with popular affiliate networks like Amazon Associates and Commission Junction, Rakuten Affiliate Marketing remains a hidden gem that more marketers should consider. This comprehensive guide will dive into why Rakuten Affiliate Marketing stands out, how it works, its benefits, and tips for maximizing your success on this platform in 2024.

Rakuten Affiliate Marketing

What is Rakuten Affiliate Marketing?

Rakuten Affiliate Marketing is an affiliate network that connects advertisers (brands and businesses) with publishers (affiliates) who promote their products and services. Founded in 1996 and rebranded as Rakuten Advertising in 2020, it is part of the larger Rakuten Group, a global leader in internet services. Rakuten’s affiliate program offers a diverse range of products and services across various niches, making it an attractive option for both advertisers and publishers.

How Does Rakuten Affiliate Marketing Work?

1. Sign Up and Approval: Publishers need to sign up on the Rakuten Affiliate Network and get approved. Advertisers also join the network to connect with potential publishers.

2. Choose Advertisers: Once approved, publishers can browse and choose from numerous advertisers to promote.

3. Generate Affiliate Links: After selecting advertisers, publishers generate unique affiliate links to embed in their content.

4. Promote Products: Publishers incorporate these links into their websites, blogs, or social media posts.

5. Earn Commissions: When users click on these affiliate links and make purchases, publishers earn commissions.

Benefits of Rakuten Affiliate Marketing

1. Wide Range of Advertisers

Rakuten’s extensive network includes a diverse array of advertisers from various industries, including retail, travel, finance, and more. This diversity allows publishers to find products and services that align with their niche and audience.

2. Competitive Commission Rates

Rakuten offers competitive commission rates, often higher than those of other affiliate networks. This can significantly increase a publisher’s earning potential.

3. Reliable Tracking and Reporting

Rakuten provides advanced tracking and reporting tools that allow publishers to monitor their performance, optimize their campaigns, and maximize their earnings.

4. Global Reach

With a strong international presence, Rakuten enables publishers to reach audiences worldwide, expanding their potential customer base.

5. Support and Resources

Rakuten offers comprehensive support and resources, including tutorials, webinars, and dedicated account managers, to help publishers succeed.

Getting Started with Rakuten Affiliate Marketing

Step 1: Sign Up

To get started, visit the Rakuten Advertising website and sign up for a publisher account. The registration process involves providing some basic information about your website and marketing strategies.

Step 2: Browse Advertisers

Once your account has been approved, peruse the list of sponsors. Look for those that align with your niche and audience.

Step 3: Apply to Programs

Apply to join the affiliate programs of the advertisers you are interested in. Some programs may require additional approval.

Step 4: Generate Affiliate Links

After joining an affiliate program, generate your unique affiliate links from the Rakuten dashboard.

Step 5: Promote and Earn

Incorporate these links into your content and start promoting. Track your performance and earnings through Rakuten’s reporting tools.

Comparison: Rakuten vs Other Affiliate Networks

Here’s a table comparing Rakuten with other popular affiliate networks:

FeatureRakuten Affiliate NetworkAmazon AssociatesCommission JunctionShareASale
Commission RatesCompetitive, varies by advertiserLow to moderateCompetitive, varies by advertiserCompetitive, varies by advertiser
Range of AdvertisersWide and diversePrimarily retailWide and diverseWide and diverse
Tracking and ReportingAdvanced toolsBasic to moderateAdvanced toolsAdvanced tools
Global ReachStrong international presenceGlobal, but focused on certain regionsStrong international presenceStrong international presence
Support and ResourcesComprehensive supportLimited supportComprehensive supportComprehensive support
Ease of UseModerateEasyModerateModerate
Payout OptionsVarious options, including PayPalDirect deposit, gift cardsVarious options, including PayPalVarious options, including PayPal
Approval ProcessModerately strictRelatively easyModerately strictModerately strict

Tips for Success with Rakuten Affiliate Marketing

1. Choose the Right Advertisers

Selecting the right advertisers is crucial. Focus on those that align with your content and audience. Promoting products that resonate with your readers will increase your chances of earning commissions.

2. Create High-Quality Content

High-quality content is essential for successful affiliate marketing. Provide valuable information, insights, and reviews to engage your audience and build trust.

3. Optimize for SEO

Make sure your content is search engine optimised to draw in natural traffic. For better search engine rankings, make use of internal linking, meta descriptions, and pertinent keywords.

4. Leverage Social Media

Promote your affiliate links on social media platforms to reach a wider audience. Engage with your followers and provide them with valuable content that includes your affiliate links.

5. Track and Analyze Performance

Use Rakuten’s tracking and reporting tools to monitor your performance. Analyze which strategies are working and adjust your campaigns accordingly.

6. Stay Updated with Trends

Keep up with the most recent developments in your field and affiliate marketing. Adapting to changes and new opportunities can help you stay ahead of the competition.

FAQs about Rakuten Affiliate Marketing

1. What is Rakuten Affiliate Marketing?

Rakuten Affiliate Marketing is an affiliate network that connects advertisers with publishers who promote their products and services in exchange for commissions.

2. How do I join Rakuten Affiliate Marketing?

You can join by signing up for a publisher account on the Rakuten Advertising website. After approval, you can start browsing and applying to affiliate programs.

3. How do I earn money with Rakuten Affiliate Marketing?

You earn money by promoting products through your unique affiliate links. When users click on these links and make purchases, you receive a commission.

4. What types of products can I promote on Rakuten?

Rakuten offers a wide range of products and services across various niches, including retail, travel, finance, and more.

Pro Tip for Rakuten Affiliate Marketing

One pro tip for excelling in Rakuten Affiliate Marketing is to build strong relationships with your advertisers. Establishing good communication and rapport with the brands you promote can lead to exclusive opportunities, higher commission rates, and early access to new products or promotions.

Regularly engage with your account manager and participate in webinars and events hosted by Rakuten Advertising. Tailor your promotional strategies based on the feedback and insights provided by your advertisers to ensure alignment with their marketing goals. Additionally, personalize your content to better reflect the brand’s voice and values, which can enhance credibility and trust with your audience, ultimately driving higher conversion rates and increased earnings.


In conclusion, Rakuten Affiliate Marketing emerges as a standout platform in the affiliate marketing realm, offering a multitude of benefits that cater to both advertisers and publishers. Its broad array of advertisers across diverse industries, coupled with competitive commission rates and advanced tracking tools, positions Rakuten as a potent tool for generating revenue.

The platform’s global reach and comprehensive support infrastructure provide an added edge, making it suitable for marketers aiming to expand their influence and earnings. By selecting the right advertisers, producing high-quality content, optimizing for SEO, leveraging social media, and continuously analyzing performance, affiliates can harness the full potential of Rakuten. As the digital marketing landscape evolves, staying updated with trends and maintaining strong advertiser relationships will be crucial for maximizing success on this versatile platform in 2024 and beyond.

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